There is a phrase, ‘Mad as a March Hare’, which relates to this time of year. It’s breeding season for the hare and it is when they can be excitable and unpredictable.
What does this have to do with business?, I hear you ask. Well, usually an excitable or unpredictable temperament in business is seen as a bad thing. It is often thought that ‘slow and steady’ wins the business race. The latter is seen as more reliable and accountable. However, I suggest that you need both to be successful: you need to be reliable but you also need to be passionate about your work/business, and that can sometime need the qualities of being excitable and unpredictable. After all, you wouldn’t want your clients to consider your business to be boring!
Hi, I’m Anna Goodwin – Author of five books, Director, Mentor, and Trainer for Anna Goodwin Accountancy.
Basically, I take the stress out of finances – both business and personal. From running my own business and helping others to run theirs, I know it’s important to balance your predictabitlity with excitement at work or running your own business.
Why is predictable good?
- The quality of your product/service needs to be consistently high.
- The level of service you give needs to be constantly good.
- Preparation prior to meetings and arriving punctually is important.
- Deadlines need to be adhered to.
- Following up potential clients needs to be regularly undertaken.
Why is passion important?
- You need to be enthusiastic about your work/business. This will encourage people to want to work with you; either as clients or colleagues.
- It is important for your own wellbeing to enjoy your work.
- It is easier to explain concepts when you can illustrate them with stories or case studies that you have found interesting.
- Passion breeds ideas and it will help to keep your business forward thinking.
- Unpredictability in marketing can make for interesting and successful campaigns.
Of course, obtaining a balance is the key to success. In my own business I have to balance my work so that I hit all my deadlines. For example, when preparing for my Krispy Kreme workshop in January my life was engulfed with thinking about doughnuts (never a bad thing), but I also need to keep completing tax returns and getting them submitted. One task needed a bit more imagination and passion, the other a detailed mind.
Also, I balance the number of meetings I have each week with completing work projects. I enjoy meeting new people and helping them to find solutions to their issues but I also need to ensure my existing clients receive a high level of service.
One of my clients stated:
“Anna has been integral in designing and delivering our Level 5 program and working with such companies as Krispy Kreme.
The sessions Anna delivers are highly engaging, enjoyable and informative. The feedback provided from the delegates shows not only that they enjoyed and valued the day, but furthermore that these sessions have had a palpable impact on their individual and business performances.
I have no hesitation whatsoever in recommending Anna, she is reliable, knowledgeable and great to work with, she is a guru.”
Anna talked to a group of us about accounting and how important it is to keep control over your company finances on an ongoing basis rather than regarding it as a once a year chore. She actually made the numbers sound interesting and manageable. I think having Anna as your accountant would make you feel very comfortable and secure.
In my latest book, Your Business Your Numbers, the first chapter is all about knowing yourself. I believe this is crucial to being successful in business so that you know what makes you joyful within your work environment. You can also use your strengths and weaknesses so that you offer a balanced service of predictable but passionate too.
I also suggest that you consider which times of day you are best for the mundane jobs and which times you are more enthusiastic and energetic, so you can organise your work day accordingly.
So, give some thought now to your own work/business. Do you offer a good reliable service as well as demonstrate your enthusiasm and excitement and enjoy your work? It’s important to do both!
Next week, I will concentrate on giving you tips to make your online shop window as effective as possible.